In the rapidly evolving digital landscape, media organizations face unprecedented challenges in maintaining ethical standards while adapting to new technologies and audience expectations. This comprehensive analysis examines the intersection of traditional journalistic ethics with digital media practices, exploring how principles of accuracy, fairness, and accountability translate to online platforms, social media, and citizen journalism. The study addresses key issues including verification of digital sources, the speed versus accuracy dilemma, privacy concerns in the age of big data, and the responsibility of media organizations in combating misinformation. Drawing from case studies across different media markets, this research provides practical frameworks for ethical decision-making in digital newsrooms and offers recommendations for updating professional codes of conduct to reflect contemporary realities.